CEO Overdrive Interactive
Overdrive Interactive founded by Harry Gold
Harry Gold’s experience of college is unique. He completed his graduation (Master of Business Administration in International Business (Marketing)) from Colorado Heights University in 1995. He is currently CEO and Director Marketing at Overdrive Interactive.
Harry started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley Davidson, John Hancock, Dow Jones, EMC, Progress, AIG, IBM and more.
Harry brings to Overdrive a highly distinguished background in online marketing and media that goes back over 20 years. As the architect and conductor behind Overdrive’s programs, Harry’s primary mission is to create innovative marketing programs based on real world success and make sure that the best marketing and technology practices that drive those successes are continually weaved into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive’s collaborative environment has created a company of online experts who all drive true ROI for the clients and companies they serve.
Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The Association of National Advertisers, Harvard University and Boston College. He is also a recognized subject matter expert and columnist for ClickZ.
Specialties: Online marketing, lead generation programs, search engine marketing, online media planning/buying/tracking, website development, email marketing, general creative and branding.